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Michaela Anderson Key Details:
Name: Michaela Anderson
Role: Head of Events & Commercial Development
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My background is firmly rooted in the hospitality industry, starting out in Hotel Management in my native Germany. My chosen career allowed me to travel and it took me initially to the Isle of Wight (they are responsible for my ‘impeccable’ use of the English language), then London, Munich and ultimately Scotland. It was in Scotland that I specialised in event management and sales working for Gleneagles, Scottish Highland Hotels and MacDonald Hotels before joining Stirling Castle, Compass’ Group’s brand of ‘Leith’s’ and ‘Nairn’s Anywhere’, the contracted catering company for Historic Scotland.

It is astonishing that I am marking my 17th anniversary with Horsecross this April. It’s been an amazing journey launching Perth Concert Hall to the conference world, hosting political party conferences, international association events, gala dinners, glitzy award ceremonies and small training events. My highlight from these early days most certainly includes winning the Scottish Thistle Awards for Business Tourism in 2007. Since then we have won more awards, hosted many more exciting events and I have learned to appreciate the important relationship between our commercial and cultural activities.